Acharya University - Top Digital Marketing Program in Uzbekistan

BBA-IT Digital Marketing

Program Details

Digital marketing is a course that is a study of marketing of different products and services using digital technologies. Students are able to get a number of job opportunities in various fields such as SEO (Search Engine Optimization) , SEM (Search Engine Marketing), Content Marketing, Paid Media.

Graduates can also start their professional career in fields of digital marketing, e-marketing, branding, research and consultancy in corporate.

Program Highlights

The curriculum includes numerous industry projects and case studies.
Soft Skills Essential Training is an integral part of the program.
Participants have the opportunity to improve their professional network and learn from peers.
The curriculum includes modules on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Course Content

Semester 1

Essentials of IT
Communicative English
principles of management
Fundamentals to Business Accounting
Essentials of IT

Semester 2

Financial Accounting
Business Economics
Marketing Management
International Business
Employability Skills

Semester 3

Corporate Accounting
It For Business
Financial Management
Business Statistics
Psycology For Life Skills

Semester 4

IT For Business
Human Capital Management
Entreprise and Resource Planning
Business Research Methods

Semester 5

Human behaviour in organisation
Business Entrepreneurship and Management
Cost and Management Accounting
Emerging Technologies and Future Skills

Semester 6

Business Intelegence
Banking ane Insurance
Fundamentals of Database System
Project management

Semester 7

Introduction to Data Analytics
BA Marketing Analytics
FT MIS
SCM Fundamentals of Logistics and supply chain management
DM Social Media Marketing

Semester 8

BA HR Analytics
FT Data Modelling
SC TQM
DM Brand Management

Best digital marketing University in Uzbekistan

Digital Marketing