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BBA Digital Marketing

Programme Details

Digital marketing is a course that is a study of marketing of different products and services using digital technologies. Students are able to get a number of job opportunities in various fields such as SEO (Search Engine Optimization) , SEM (Search Engine Marketing), Content Marketing, Paid Media.

Graduates can also start their professional career in fields of digital marketing, e-marketing, branding, research and consultancy in corporate.


Course Content

Semester 1

  • Essentials of IT
  • Communicative English
  • principles of management
  • Fundamentals to Business Accounting
  • Essentials of IT

Semester 2

  • Financial Accounting
  • Business Economics
  • Marketing Management
  • International Business
  • Employability Skills

Semester 3

  • Corporate Accounting
  • It For Business
  • Financial Management
  • Business Statistics
  • Psycology For Life Skills

Semester 4

  • IT For Business
  • Human Capital Management
  • Entreprise and Resource Planning
  • Business Research Methods

Semester 5

  • Human behaviour in organisation
  • Business Entrepreneurship and Management
  • Cost and Management Accounting
  • Emerging Technologies and Future Skills

Semester 6

  • Business Intelegence
  • Banking ane Insurance
  • Fundamentals of Database System
  • Project management

Semester 7

  • Introduction to Data Analytics
  • BA Marketing Analytics
  • FT MIS
  • SCM Fundamentals of Logistics and supply chain management
  • DM Social Media Marketing

Semester 8

  • BA HR Analytics
  • FT Data Modelling
  • SC TQM
  • DM Brand Management